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Welcome to the
Cowboys Who Care
Foundation

Our Mission

We are 100% volunteer 501c3 organization that is dedicated to provide smiles, support and free new, specially made cowboy and cowgirl hats to boys and girls across America with cancer or other life-threatening illnesses. It is our belief that there is nothing more precious than a child’s smile. We have found that cowboy hats help create those beautiful smiles. It is our belief that a cowboy hat is still a symbol of bravery, honor and now with your help, compassion.

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Our Hats

THESE ARE THE REAL DEAL RESISTOL COWBOY & COWGIRL HATS!
 
It was important to us to get the kids a REAL cowboy & cowgirl hat. It's not a hat that you would win at a fair or festival in the ring toss. No, we wanted to give them something that would last. Something that when they look at 20 or 30 years from now they will smile knowing they kicked their illness in the butt!
 
And the company that answered the bell first and has been our biggest supporter, are the great folks at Resistol.
 
They have been just UNBELIEVABLE by donating thousands of hats to us. And they don't just give us one style, they give us 10 to 15 different styles and each style may have 3 or 4 different hat bands. All with that wonderful Resistol quality. So next time you buy a hat, remember the Resistol - they live it everyday!

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Our Story

Cowboys Who Care Foundation is the brainchild of President, Founder and CEO, William Lee Martin. In 2010 Martin, a comedian and writer, was asked to perform at a fundraising golf tournament for a young fan named Ashley Miller from Celina, TX, who was battling a rare form of cancer.
 
Martin said, “Ashley’s story had such an impact on me. And when she bravely lost her battle in June 2011, I knew I wanted to help other kids like her. Then one day I searched on my computer, ‘Kids with cancer – Images’ and found all these pictures of kids with big, beautiful smiles and bald heads. And in the mirror, I could see my cowboy hat and it hit me, these kids need cowboy hats.”
 
Ashley's smile, her strength and her spirit will always be in our hearts. She inspired a movement. And she will never be forgotten.

Edited Image 2016-02-21 18-33-02
 

How to
Request-a-Hat
for a child

 

In March of 2020, the world stopped for the pandemic and hospital visits like the ones we do stopped too. But that hasn't stopped our  resolve or our ability to deliver hats. We can have a hat delivered to the front door to your child who has either cancer or a life-threatening illness .

We now have a Request-a-Hat. Simply fill out the form below and as long as your child falls under our simple criteria, we will be happy to send your child their very own, brand new Resistol  cowboy or cowgirl hat. 

There's no shipping cost to you. No handling. We just want to put a smile on your child's face.

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Request a Hat Form

To register, please take the time to fill out the information below. Your child must fall under our umbrella to be eligible. 

Meet our
Board Members
for 2022

 
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William Lee Martin, Comedian
Co-Founder, President & CEO

Michele Martin.jpeg

Michele Martin, Executive
Co-Founder & CFO

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Pete Carr, Pete Carr Rodeo
Board Member since 2016

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Devin Marcum, Resistol
Board Member since 2018

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Lisa Bruce, CWCF
Operations Manager 

Here's a
Couple of Videos
to make you smile

 

Here's a song to make you smile called, "Enjoy The Ride" by Bradley Banning featuring some of our hospital visits plus a word from Resistol President, Ricky Bolin and Resistol National Sales Manager, Devin Marcum on what Cowboys Who Care means to them. 

Comedian William Lee Martin proudly serves as the Founder and CEO of Cowboys Who Care Foundation. He recently sat down with Mike Huckabee and discussed how it all started.