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Welcome to the
Cowboys Who Care

Our Mission

We are 100% volunteer 501c3 organization that is dedicated to provide smiles, support and free new, specially made cowboy and cowgirl hats to boys and girls across America with cancer or other life-threatening illnesses. It is our belief that there is nothing more precious than a child’s smile. We have found that cowboy hats help create those beautiful smiles. It is our belief that a cowboy hat is still a symbol of bravery, honor and now with your help, compassion.

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Our Mission

Our Hats

It was important to us to get the kids a REAL cowboy & cowgirl hat. It's not a hat that you would win at a fair or festival in the ring toss. No, we wanted to give them something that would last. Something that when they look at 20 or 30 years from now they will smile knowing they kicked their illness in the butt!
And the company that answered the bell first and has been our biggest supporter, are the great folks at Resistol.
They have been just UNBELIEVABLE by donating thousands of hats to us. And they don't just give us one style, they give us 10 to 15 different styles and each style may have 3 or 4 different hat bands. All with that wonderful Resistol quality. So next time you buy a hat, remember the Resistol - they live it everyday!

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Our Hats

Our Story

Cowboys Who Care Foundation is the brainchild of our Founder, William Lee Martin. In 2010 Martin, a comedian and writer, was asked to perform at a fundraising golf tournament for a young fan named Ashley Miller from Celina, TX, who was battling a rare form of cancer.
Martin said, “Ashley’s story had such an impact on me. And when she bravely lost her battle in June 2011, I knew I wanted to help other kids like her. Then one day I searched on my computer, ‘Kids with cancer – Images’ and found all these pictures of kids with big, beautiful smiles and bald heads. And in the mirror, I could see my cowboy hat and it hit me, these kids need cowboy hats.”


Martin reached out to Resistol and they jumped on board from the start. Together, Cowboys Who Care and Resistol have given away a little over 10,000 hats since it's inception in 2012.


In 2023, Resistol took over the daily operations of the charity to reach more folks and to benefit more and more kids. Martin remains on the Board and an active member of the team. Ricky Bolin, Resistol's President was named CEO. 
Ashley's smile, her strength and her spirit will always be in our hearts. She inspired a movement. And she will never be forgotten.

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Our Story

Ashley Miller
Our Inspiration 


William Lee Martin, Comedian

Meet our
Board Members
for 2023

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Board Members

Pete Carr, Pete Carr Rodeo
Board Member since 2016


Ricky Bolin
CEO, Cowboys Who Care
President, Resistol Hat Company

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Michele Martin, Executive


Devin Marcum, Resistol
Board Member since 2018


Jeff Medders, Cowboy Channel
Board Member since 2023

William Lee Martin, Comedian

Here's a
Couple of Videos
to make you smile


Here's a song to make you smile called, "Every Kid Wants to be a Cowboy" sung by Bradley Banning  (writers Bradley Banning, David Banning & William Lee Martin) featuring some of our hospital visits plus a word from Resistol President, Ricky Bolin and Resistol National Sales Manager, Devin Marcum on what Cowboys Who Care means to them. 

Comedian William Lee Martin is the founder and proudly served as the CEO of Cowboys Who Care Foundation from 2012-2023. 

Contact Us
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